Wednesday, March 7, 2012

MERCHANT ACCOUNT COMPARISON


Do you know about MAC: 
In the early stages of launching an online store a decision needs to be made: how will customers' payments be processed? merchant account comparison This needs to be determined before the site is developed as different payment options may require radically different forms of implementation. But how do you choose? Is price the single most important factor? What are the other factors?
In the pages ahead we are going to compare a true merchant account and gateway to third party processors. As the comparison unfolds the differences between each type of merchant account will be exposed by comparing the two side-by-side using real world examples. A custom-built, web-based calculator will assist us.Merchant account providers vary greatly in their prices and services, so it's important to do your due diligence if you want the best deal.
A merchant account banner headline may highlight a low discount rate, but realize that merchant accounts have multiple fee schedules depending on volume and credit, and a host of hidden charges, so you'll have to drill down for the true costs.  For example, you might see and ad that says 1.39% discount rate.  But this rate may be for customers with huge volume and perfect credit.  If you're not a nationwide department store, you may receive a much higher rate. 
Be aware that the lowest rate will be when receiving payment at the point of sale through a terminal.  This is called the "Swiped" rate.  The MOTO rate will always be higher.  This stands for Mail Order / Telephone Order.  The customer is not present and there is a higher risk of fraud in these transactions.

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